Amaya Gaming's BetStars became the newest and 25th member of he international betting integrity body ESSA.
ESSA takes positions on match-fixing policy forums at the European Commission, Council of Europe and the IOC. Other key members of ESSA include Bet365, Ladbrokes Coral, Unibet and William Hill.
BetStars was launched in late 2015 and is the official betting partner of English Premier League champions Leicester City.
“BetStars is committed to keeping online betting fun and safe for our customers. The move to join ESSA underlines that approach and our determination to identify and tackle those that seek to manipulate sporting events against fellow consumers and responsible operators,” said Zeno Osskó, managing director of BetStars.
“We look forward to engaging closely with our partners within ESSA to maintain the integrity of sportsbook markets.”
ESSA is driving a number of activities aimed at addressing match-fixing, including a player education programme with EU Athletes and an international project, entitled ‘Keep Crime out of Sport’, led by the Council of Europe.
Khalid Ali, secretary general of ESSA, said:
“BetStars’ decision to join ESSA is excellent news for all concerned and another important milestone for the association.
“Backed by Amaya, one of the world’s largest gaming groups with 108 million registered customers, the addition of BetStars brings clear advantages for ESSA and its alert platform. Whilst BetStars will benefit from access to a growing and effective operator run network focused on protecting its members’ businesses from fraud.”
Bookmaker giant Betfred has extended its long-standing partnership with Playtech until beyond 2020.
The new deal includes the renewal and extension of Playtech’s casino content, progressive jackpots and access to more than 600 games.
Betfred will also take part in Playtech’s exclusive licensee cash casino network promotion on new DC-branded film and television properties. This new promotion will be launched at the end of the month and continue for four weeks.
Titles such as Warner Bros and DC like ‘Batman Classic TV Series’, ‘Man of Steel’ and ‘Superman’, the promotion will feature across Playtech games, such as ‘Buffalo Blitz’ and ‘Halloween Fortune 2’.
“Agreeing today’s extension is a great way to start 2017. Playtech are one of our most important partners and enable us to offer our players the industry’s leading gaming experience,” said Rakesh Chablani, managing director at Betfred.
The deal also permits Betfred players to access Playtech’s bingo, poker and live casino games as well.
“We’re delighted to have agreed this renewal with Betfred, one of our key partners and licensees. I’m also very pleased on a personal note. Betfred was one of the first contracts I put together when I joined Playtech more than 10 years ago so to agree this with them until beyond 2020 is fantastic news,” said Mor Weizer, chief executive of Playtech.
Italian football giants Juventus and Betsson Group-owned StarCasinò have now joined hands for a new commercial deal.
While the terms of the agreement were not made public, one thing is clear that StarCasinò will be the official gaming partner of the Serie A champions.
StarCasinò will work in tandem with the football club for a series of initiatives, contests and promotions for the fans and supporters.
The deal was announced after Juventus signed up with Asia-facing online bookmaker Vwin earlier this month.
Juventus are on fire in the Serie A and look set to retain their title.