iGaming operator 32Red and Kambi Group extended their sportsbook deal with a long-term contract. Both parties however did not make the terms of the agreement public.

Under this deal, Kambi will continue to supply its sportsbook services to 32Red across several platforms.

32Red chief executive Ed Ware stated:

“During the past two years, Kambi has been an invaluable driver for our growth in sports betting by contributing its experience and knowledge, and with the creation of a premium sportsbook.

“As we continue to accelerate our marketing budget we remain excited about the future growth possibilities the market is offering us.”

Kristian Nylén, chief executive of Kambi, said: 

“The partnership has been very successful, and is further proof of the strength of the Kambi sportsbook, and the power it gives our operators to offer a unique sports betting experience to their players.

“32Red is planning to invest more in marketing its sportsbook, and we see a lot of potential as we look forward to continue contributing to its success in a joint collaboration.”

Since the partnership has greatly benefited both companies so far, it only made sense for them to enter into a long-term deal to boost their respective expansion and growth plans for the future.