Real Madrid join hands with online betting firm Codere Apuestas
Online betting company Codere Apuestas have joined hands with Spanish football giants Real Madrid for a new partnership.
The Spanish-facing brand entered into a three-year agreement with the La Liga side that runs through to 2019.
Codere Apuestas is not new to Spanish football. It has already gained tremendous amount of visibility in the country due to previous associations.
For the 2015-16 season, Codere Apuestas was Valencia’s shirt sponsor.
Emilio Butragueño, director of institutional relations at Real Madrid, said:
“Today we started a journey that in principle will last three years, although our desire is for it to be long-haul.
“Our club is admired by millions of people for what our institution represents; it is synonymous with success but is also identified by its code of values.
“That is why it is so important to choose our partners well and today we have the honour to present an alliance with Codere, with which we have an important thing in common: a Madrid firm with universal appeal.”
Several betting companies have previously collaborated with football clubs. However, an association with Real Madrid is actually a big deal for any betting brand considering the attention and love the club commands not just in Spain but across the world.